NEW STORE PROTOTYPE
Our design team worked to bring the energy and active feeling of the outdoor experience into the store environment. We acclomplished this by positioning the Fly Shop department at the front of the store, adding a dramatic first impression and vitality to the space, using bold, large format graphic friezes behind perimeter walls and diversifying the fixture package to include a more rugged appearance. I was involved in designing a new fixture package, graphic implementation, material selection, and all 3D visualizations of the store.
We aimed to design a fully flexible store that allowed Orvis to vary their product merchandising and continually arrange it in new and exciting ways. To illustrate this, I put together a visual merchandising book of diverse configurations of the perimeter system and fixtures for Orvis to use as a tool.