RGLA + COLDWATER CREEK
Since Coldwater Creek relaunched their iconic brand in 2014, over a million customers - both longtime fans and happy newcomers - have shopped their catalog and website. To continue to build upon this momentum, Coldwater Creek engaged RGLA to create a new retail environment that paralleled the brand positioning of their on-line and direct mail experiences. My role in this project was to develop signature elements and a fixture package that could transfer from store to store and define Coldwater Creek as the brand the customers knew and loved. I was responsible for all of the 3D modeling and renderings, as well as aided in material selection, vendor coordination, graphic implementation and client facing presentations.